How to Prep for Translation Conferences

The new year is almost with us once again, which means a thousand and one up and coming translation conferences you might be thinking about attending.  Nevertheless, if you’re new to the idea and planning to attend a conference for the first time, it can be somewhat on the intimidating side.

There are few better places to network, pitch yourself to others and generally take steps toward enhancing and advancing your business.  But at the same time, you won’t get anywhere unless you know what you are doing.

So with this in mind, here’s a quick rundown of just a few simple tips on how to effectively prepare for a translation conference:

  1. Plan Your Pitch

First of all, if you plan on selling yourself and what you do to others, you need to be able to get across your entire sales pitch in a matter of seconds.  Suffice to say, you aren’t going to be able to do this if you make it up on the spot.  Instead, think exactly about what you intend to say to those you are likely to meet at the conference, in order to avoid stumbling and tripping over your own words at the time.

  1. Business Cards

Printing and handing out business cards for the first time always feels a little bit weird.  Nevertheless, it represents a universally acknowledged mark of professionalism and is a great way of ensuring you aren’t forgotten, when the conference comes to an end.

  1. Research Attendees

Be sure to take a good look at the program in full, in order to see who is scheduled to be there and when/where you need to be, to stand the best possible chance of scoring a few minutes of their time.  Networking isn’t just about randomly bumping into people – it’s also about planning your attack.

  1. Take Cards

One of the key rules when it comes to networking is that you can never have too many names and numbers in your diary.  As such, even when you encounter individuals that you do not believe are of direct importance or value to you or your business, you never know how useful they may be further down the line.

  1. Follow-Ups

Last but not least, you cannot always rely on those you conversed with at the conference to make the first move.  In fact, you can’t necessarily rely on them to even remember who you are.  As such, if you have any interest in doing further business with them in any way, shape or form, take the initiative and make the first move yourself.  Emails, telephone calls or even personal visits – networking at these kinds of events is almost entirely fruitless without the necessary follow ups.